Privacy Policy

Last Updated: January 1, 2025

Witt Co Pool Pros ("we," "us," or "our"), owned and operated by James Witt, is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or communicate with us. Please read this policy carefully. By using our website or services, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

Personal Information

We may collect personal information that you voluntarily provide to us when you:

• Fill out a contact form or quote request form on our website
• Call, text, or email us directly
• Schedule a pool service appointment
• Sign up for our mailing list or marketing communications
• Communicate with us on social media

The types of personal information we may collect include:

• Full name (first and last)
• Email address
• Phone number
• Property address and service location
• Pool type and service requirements
• Preferred contact method
• Any additional information you choose to provide in messages or forms

Automatically Collected Information

When you visit our website, certain information may be collected automatically, including:

• IP address and approximate geographic location
• Browser type and version
• Operating system
• Referring website or URL
• Pages visited on our website and time spent on each page
• Date and time of your visit
• Device type (desktop, mobile, tablet)
• Cookies and similar tracking technologies (see our use of Google Tag Manager and analytics tools)

2. How We Use Your Information

We use the information we collect for the following purposes:

• Provide Services: To respond to your inquiries, provide quotes, schedule appointments, and deliver pool cleaning, maintenance, and repair services.
• Communication: To contact you regarding your service requests, appointment confirmations, service reminders, and follow-ups via phone, email, or text message.
• Improve Our Services: To understand how our website is used, improve our service offerings, and enhance the user experience.
• Marketing: To send you promotional communications about our services, special offers, and seasonal reminders, only if you have opted in to receive such communications.
• Legal Compliance: To comply with applicable laws, regulations, and legal processes.
• Business Operations: To manage our business operations, including billing, record-keeping, and quality assurance.

3. SMS Text Messaging

Witt Co Pool Pros may offer SMS text messaging services to communicate with you about your pool service needs. By providing your phone number and opting in to receive text messages, you agree to the following:

• Opt-In: You must provide express written consent to receive SMS text messages from Witt Co Pool Pros. Consent is obtained when you submit a form on our website with your phone number and select text as a preferred contact method, or when you text us directly to initiate communication.
• Message Content: Text messages may include appointment confirmations, service reminders, follow-up communications, quote details, and other service-related information.
• Message Frequency: Message frequency varies depending on your service needs and interactions with us.
• Opt-Out: You may opt out of receiving SMS text messages at any time by replying STOP to any text message you receive from us. After opting out, you will receive a one-time confirmation message, and no further text messages will be sent unless you opt in again.
• Help: Reply HELP to any text message for assistance, or contact us directly at 850-495-7318 or [email protected].
• Message and Data Rates: Standard message and data rates from your wireless carrier may apply to text messages sent and received.
• No Sharing: We do not sell, rent, or share your phone number or SMS opt-in data with third parties for their marketing purposes. Your information will only be shared with service providers who assist us in delivering text messages, and they are bound by confidentiality obligations.
• Carriers: Carriers are not liable for delayed or undelivered messages.

4. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following limited circumstances:

• Service Providers: We may share your information with trusted third-party service providers who assist us in operating our website, conducting our business, or providing services to you (such as web hosting, email delivery, analytics, and SMS messaging platforms). These parties are contractually obligated to keep your information confidential and use it only for the purposes we specify.
• Legal Requirements: We may disclose your information if required to do so by law or in response to valid legal requests by public authorities (such as a court order or subpoena).
• Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our website of any change in ownership or use of your personal information.
• Protection of Rights: We may disclose your information when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.

5. Data Security

We take the security of your personal information seriously and implement reasonable administrative, technical, and physical safeguards to protect it from unauthorized access, use, alteration, or destruction. These measures include:

• Secure form submissions using encrypted connections (HTTPS/SSL)
• Limited access to personal information by authorized personnel only
• Regular review and updating of our security practices
• Secure storage of digital records

However, no method of transmission over the internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Specifically:

• Contact form submissions and quote requests are retained for the duration of our business relationship and for a reasonable period thereafter for follow-up and record-keeping purposes.
• Service records are retained for a minimum of three (3) years to support warranty claims, service history, and quality assurance.
• SMS opt-in and opt-out records are maintained as required by applicable telecommunications regulations.
• Website analytics data is retained in accordance with our analytics providers' retention policies.

When your personal information is no longer needed, we will securely delete or anonymize it.

7. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information, including:

• Access: You may request a copy of the personal information we hold about you.
• Correction: You may request that we correct inaccurate or incomplete personal information.
• Deletion: You may request that we delete your personal information, subject to certain legal exceptions.
• Opt-Out of Marketing: You may opt out of receiving marketing emails by clicking the "unsubscribe" link in any marketing email or by contacting us directly. You may opt out of SMS messages by replying STOP.
• Cookies: You may control cookies through your browser settings. Please note that disabling cookies may affect the functionality of our website.

To exercise any of these rights, please contact us using the information provided in the "Contact Us" section below. We will respond to your request within a reasonable timeframe.

8. Third-Party Links

Our website may contain links to third-party websites, services, or platforms (such as social media pages, review sites, or mapping services) that are not operated by us. We have no control over, and assume no responsibility for, the content, privacy policies, or practices of any third-party websites or services. We strongly encourage you to review the privacy policy of every website you visit. Clicking on a third-party link will direct you to that third party's site, and this Privacy Policy no longer applies.

9. Children's Privacy

Our website and services are not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected personal information from a child under 13, we will take steps to delete that information as soon as possible. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately so we can take appropriate action.

10. Changes to This Policy

We reserve the right to update or modify this Privacy Policy at any time. When we make changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of our website and services after any changes to this Privacy Policy constitutes your acceptance of those changes.

If we make material changes to this policy that affect how we handle your personal information, we will make reasonable efforts to notify you, such as by posting a prominent notice on our website or sending you an email notification.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us: